Reducing signup friction


When looking for ways to improve the number of visitors -> trial signups, the first and easiest thing to do is to reduce friction on the signup form.

This is a quick easy win.

I looked over all our signup forms on the site and did the following:

  1. Remove requirement for name
    Every textbox adds friction to the signup process, in this day an age the first and last name really isn’t something you need in an email anymore.
  2. Remove username fields
    Use the email for login
  3. Remove coupon field
    Remove the distraction that coupon field might pose

Consequently our trial signup form clocks in at a real lean 2 fields.


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