Crazy Like A Fox
Think long term. Have a strategy for everything you do.
Sideways Sales Letter
Turn your long ass sales letter sideways. Break it up and turn it into an email sequence.
- Building trust by providing content
- Opportunity (Dream)
- Transformation (Fix)
- Ownership experience (How it is to own your product)
- Call to action
Ask for feedback from potential clients etc that way you can get real info from customers. Kinda like a sales safari for those that know 30×500 course.
Find ways to engage your customers continually via all emails, blog posts etc.
Building Your List
This is what its all about.
- Squeeze page
- Drive traffic to page
The entire sales process A-Z
- Pre Pre Launch
- Pre Launch
- Post Launch
- Re Launch
Be a premium positioned product like BMW.
Don’t aim for perfection. Just get started.
Your Launch Goals
- Make money
- Make the world a better place
List of existing things you can leverage for your launch.
Goals: Make $1000 in MRR
- 1 x 30,000 secondary list
- 1 x 1200 primary list
- Affiliates on previous product
- Online presence in SEO forums
- 1 x Old product which I build but no longer sell it
- Onpage SEO course outline that is still WIP
- Sell other people’s stuff to build JV
- Start publishing on social media
- Posting on forums/blogs
- Identify top 10 experts in the niche