Apparently this is where the non-conceptual action orientated content starts from.
If you have no product. Just do a live webinar, teach something.
Have offer, then email your list with some complicated story.
At the end of it Jeff says ” Don’t overdo these and make sure you keep the integrity and positioning
of your brand strong “
Says it all really. Quick launch aka, I have a discount running (but listen to my story first).