Archive | Business RSS feed for this section

PLF Module 2

Mental Triggers List of things people respond to. Obvious stuff. The Launch Story Launch Story Themes Types of stories you can use to sell Problem Solution Path Pre launch content is comprised of 3 sections: 1. We’re really focusing on the journey or the opportunity for them to make a change. (Small problem 1) 2. […]

Continue Reading

How to launch a new product (Cheat sheet) – Hustle

Originally appeared here . Mirrored if it ever disappears.

Continue Reading

Bootstrapping Design Cheatsheet

Continue Reading

Manifesto #13 – The more you do in public, the faster things will move

Don’t be a lurker.

Continue Reading

PLF Module 1

Overview Crazy Like A Fox Think long term. Have a strategy for everything you do. Sideways Sales Letter Turn your long ass sales letter sideways. Break it up and turn it into an email sequence. Building trust by providing content 4 part Opportunity (Dream) Transformation (Fix) Ownership experience (How it is to own your product) […]

Continue Reading

Product Launch Formula (PLF Core)

I’ve been searching for a while for a “method” to guide me on my 2nd product launch. My first ever product launch just felt like a blind man bumbling through the woods! Which at any rate worked out really well at the end. (I hate to think how much better it could have been if […]

Continue Reading

How to add an optin box automatically to all your posts

Adding optin boxes everywhere on your site can help greatly to encourage people to optin to your newsletter, product etc Common locations are sidebars and within content. Do optins work? Yeah they do actually, I just have 1 sidebar optin and people do use it. As according to the optin stats shown on my wordpress […]

Continue Reading

The product email sequence for more feedback and engagement

Product Email Automation This is the auto-responder list I use to gather feedback & generate questions to my products. Generic welcome email with login/password (Day 0) Nothing special here just the generic email sequence you send out with login/password and a link to the app. Invite user to ask me anything (Day 2) Instead of a […]

Continue Reading

How to generate product names for your product (Simple)

Naming a product for a business/company sucks big time. It can be a long process that takes a great deal of work. Create a list of ideas, remove trademark names, think how customers may feel about it, remove any word that may translate badly… then keep on the search to find a perfect combination of […]

Continue Reading

How to get feedback on your app, without asking

Have a web app but not sure how to improve it? Customer surveys, emails etc not coming in with any good suggestions? Sometimes its easy to get stuck in a rut and wonder, ok what do I need to improve on next? It would be nice if we could just have some automated, simple way […]

Continue Reading