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PLF Module 4

Internal Launch Bigger than quick launch, smaller than a big JV launch. Launch to people on your list. The BnB of PLF. Timing Pre-prelaunch: 2 weeks Prelaunch: 12 days Sideways sales letter 3 bits of content spread over all days. Open cart: 7 days Close cart, raise price, bonuses disappear. Something bad has to happen […]

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PLF Module 3

Apparently this is where the non-conceptual action orientated content starts from. Seed Launch If you have no product. Just do a live webinar, teach something. Quick Launch Have offer, then email your list with some complicated story. Thoughts At the end of it Jeff says ” Don’t overdo these and make sure you keep the […]

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PLF Module 2

Mental Triggers List of things people respond to. Obvious stuff. The Launch Story Launch Story Themes Types of stories you can use to sell Problem Solution Path Pre launch content is comprised of 3 sections: 1. We’re really focusing on the journey or the opportunity for them to make a change. (Small problem 1) 2. […]

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How to launch a new product (Cheat sheet) – Hustle

Originally appeared here . Mirrored if it ever disappears.

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Bootstrapping Design Cheatsheet

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Manifesto #13 – The more you do in public, the faster things will move

Don’t be a lurker.

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PLF Module 1

Overview Crazy Like A Fox Think long term. Have a strategy for everything you do. Sideways Sales Letter Turn your long ass sales letter sideways. Break it up and turn it into an email sequence. Building trust by providing content 4 part Opportunity (Dream) Transformation (Fix) Ownership experience (How it is to own your product) […]

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Product Launch Formula (PLF Core)

I’ve been searching for a while for a “method” to guide me on my 2nd product launch. My first ever product launch just felt like a blind man bumbling through the woods! Which at any rate worked out really well at the end. (I hate to think how much better it could have been if […]

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How to add an optin box automatically to all your posts

Adding optin boxes everywhere on your site can help greatly to encourage people to optin to your newsletter, product etc Common locations are sidebars and within content. Do optins work? Yeah they do actually, I just have 1 sidebar optin and people do use it. As according to the optin stats shown on my wordpress […]

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The product email sequence for more feedback and engagement

Product Email Automation This is the auto-responder list I use to gather feedback & generate questions to my products. Generic welcome email with login/password (Day 0) Nothing special here just the generic email sequence you send out with login/password and a link to the app. Invite user to ask me anything (Day 2) Instead of a […]

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